Marketing Automation
Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.
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CRM and social networking...
I was quoted in Computing the other week making somewhat unsupportive remarks about the CRM vendor’s attempts to harness social networking. In essence my feelings are that companies need to understand the impact of social networking rather than...
Read more about CRM and social networking......
Aurora and Google Chrome
We didn’t collaborate with anyone from Google on the Aurora project to envision the future of the web, so we were especially interested to see their new browser, Google Chrome, and the ways in which it echoes some of the same ideas we came up with...
Read more about Aurora and Google Chrome...