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Cloud-Based Services

Cloud-based services refer to software or other applications that are entirely hosted and managed in a remote location. For example, Yahoo! mail and other Web-based email services were early cloud services, while cloud-based word processesors, CRMs and data storage arrived later in the Web technology evolution.

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Campaign Influence for Opportunities


In Winter ’09, Salesforce Marketing introduced Campaign Influence for opportunities. Now you can easily see all the campaigns that influenced the key contacts for an opportunity. Here’s how you can get this feature up and...

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The Measurement Inversion in PMS


In his book How to Measure Anything - Finding the Value of Intangibles in Business, Douglas Hubbard makes an astute observation regarding how companies measure the value of their IT or software projects: ...

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