Search Content


Content Categories




Headlines-Using Twitter to Test Headlines


Twitter is a great way to test your headlines and short copy effectiveness. Hundreds of followers and a 140 characters maximum makes for a powerful marketing test environment. Twitter is a quick and efficient way to see if your headlines convert...
Read more about Headlines-Using Twitter to Test Headlines...

Lawson’s CEO: Head in the SaaS Sand


Jim Berkowitz’s blog today makes mention of a rather amazing interview with Harry Debes, CEO of Lawson Software, in which Debes predicts that the SaaS “industry will collapse,” starting with Salesforce.com, in two years. I presume that to save...
Read more about Lawson’s CEO: Head in the SaaS Sand...

Address Data Providers Integrate to Salesforce


In Australia, the Postal Service can supply a data file or xml integration of all combinations of City, Zip Code and State. I would assume that this is available in other countries also....
Read more about Address Data Providers Integrate to Salesforce...

It's Performance Review Season Again


It’s that time of year when many businesses start doing their employee performance reviews. There was an interesting study done by the Society for Human Resource Management (SHRM) and the Ethics Resource Centre (ERC). Only 23% of HR professionals...
Read more about It's Performance Review Season Again...

Strategy Mapping For the Executive Team


People make or break organisations, regardless of what the strategy or the leaders say. The greatest tension between the HR department and organisation leaders is working out how to align every single individual as an important contributor to the...
Read more about Strategy Mapping For the Executive Team...

SaaS as a Savior


Jeff Kaplan at THINKstrategies just posted an insightful article called "Why IT now sees SaaS as a savior" talking about the factors driving accelerating SaaS adoption. He cites the buzz he heard at SaaScon, the emergence of IT-specific SaaS...
Read more about SaaS as a Savior...